RITA Africa aims to build a skilled workforce capable of leading in the tech industry, fostering innovation, and contributing to the socio-economic development of the continent.

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[email protected]

Digital Marketing

Master the strategies, tools, and technologies used to drive business growth in the digital age. Learn how to build powerful campaigns across social media, search engines, email, and web platforms. Gain hands-on experience with tools like Google Ads, Meta Business, Canva, Mailchimp, and analytics — and develop real-world marketing strategies that convert and scale.

Admission in Progress
87 %

Next cohort begins: 5th January 2026

Application and monthly maintenance fees apply. See Admission & Fees Policy.

Program Overview

The Digital Marketing program at RITA Africa prepares future marketing professionals to master the art and science of promoting products, services, and ideas in the digital age. This 18–24-month career-focused training equips you with tools, strategies, and a data-driven mindset to launch and grow successful campaigns using the latest technologies. From social media to search engines, email marketing to content creation, you gain hands-on experience with industry platforms and techniques that drive real-world results.

Next cohort begins: January 5, 2026

Admission closes: December 31, 2025

Key Features

  • Duration: 18–24 months → See breakdown
  • Format: Instructor-led live sessions and self-study
  • Mode: 100% online
  • Mentorship: Live mentorship by industry experts
  • Certifications: Earn a minimum of 2 and up to 5 industry-recognized certifications
  • Pre-recorded Materials: Access to prerecorded self-study materials
  • Quizzes: Regular quizzes to enhance the learning experience
  • Hands-on Projects: Practical, hands-on projects to gain industry experience and build a professional portfolio

Industry Certifications

By enrolling in RITA Africa’s Digital Marketing program, learners receive comprehensive training in modern marketing strategy and digital tools and may earn a minimum of two and up to five industry-recognized certifications, selected based on program track and performance. Over the 18–24-month training period, learners gain hands-on experience and exam preparation aligned with globally recognized digital marketing, analytics, and performance marketing standards.

Available certification options include:

  • Professional Diploma in Digital Marketing
  • Google Digital Marketing & E-commerce Certificate
  • Meta Social Media Marketing Professional Certificate
  • HubSpot Email Marketing Certification
  • Google Ads Search Certification
  • Google Analytics Certification

Get Certified

Admission Process

  • Step 1: Apply Online and Select Your Program
  • Step 2: Pay the One-time $19 Application Fee
  • Step 3: Receive Admission Confirmation & Onboarding
  • Step 4: Begin Your Training Journey
NB: Tuition is sponsored. A $10 monthly maintenance fee applies.

Skills you'll gain

Digital Marketing Strategy & Planning Social Media Marketing Meta LinkedIn X Instagram TikTokYouTube Social Media Content Creation Search Engine Optimization (SEO) & SEM Email Marketing & CRM Tools Canva for Business Content Creation & Copywriting Analytics & Data-Driven Marketing Google Analytics Paid Advertising Funnel Building & Lead Generation Marketing Automation & AI Tools Landing Page Design Conversion Optimization E-commerce Marketing Marketing Design Campaign Management Campaign Reporting Best Practices Problem Solving Through Design

Career Outcomes

Graduates of the Digital Marketing program are well–positioned to pursue high-demand marketing roles across a wide range of industries, including tech, retail, media, education, and e-commerce. Potential job roles include:

  • Digital Marketing Specialist
  • Social Media Manager
  • Performance Marketer
  • SEO/SEM Analyst
  • Marketing Automation Specialist
  • Content & Email Marketing Strategist

We're here to help you take the next step.

For further inquiries, contact our admissions team at [email protected].